Mission
To be a world competitive market-driven company, servicing our customers' needs with high quality value-for-money products, while having regard to shareholders' interests and ensuring satisfactory financial performance.
Beginnings
Golden Circle began construction in 1946 with the first pineapples coming off the line in June 1947. The official opening was 28 October, 1947.
Location
Golden Circle's main factory is located at Northgate, a northern suburb of Brisbane. Golden Circle also owns the Original Juice Co. plant at Mill Park, on Melbourne's northern outskirts, and a fresh fruit packing operation in Griffith, NSW. Sales offices are located in every Australian state and New Zealand.
Employment
Golden Circle employs a large number of people from many different professional, technical, administrative and processing areas. Due to the seasonal nature of the business, the total number of employees varies between 700 and 1800 people.
Ownership
Golden Circle is an unlisted public company proudly owned by 850 shareholders. These farmers, plus others, supply more than 180,000 tonnes of fruit and vegetables every year to the factory for processing. The fruit crops, of which pineapple is the largest, come from the Sunshine Coast hinterland, Maryborough, Yeppoon and further north and the vegetables largely from the Lockyer Valley region, south-west of Brisbane. Crops not grown in Queensland are sourced from southern states.
Product range
Golden Circle manufacture over 500 products including shelf stable fruit and vegetables (in cans and glass jars), fruit juices fruit drinks, cordials, soft drinks, jams, conserves and baby food. Golden Circle is well known as a tropical fruit specialist, especially pineapple, although pineapple now only accounts for 20% of our product range.
Operations
Golden Circle continues to benchmark its operations against world best practice and over recent years has invested more than $130m in its operations including:
- State-of-the-art pineapple processing technology setting a new world benchmark
- A $7m can supply system
- World's largest steam peeler and new beetroot processing lines
- A coldroom and packaging technology
- A computerised inventory management system
- A $20m food hall enabling a move into more innovative packaging and development of new products such as baby food.
- A modern Tetra Pak plant that produces more than 40 million litres (16 Olympic-sized swimming pools) of fruit juices and drinks every year
- Electronic fruit sorting and grading facilities.
It has a robotic blow-moulding facility capable of producing 50 million plastic cordial and other beverage bottles every year.
Food Hall
This state-of-the-art facility is a fully computer controlled manufacturing plant capable of producing value-added products using different packaging styles such as glass and plastic. It has an operating capacity of about 400 jars per minute, & is where we manufacture our award-winning infant foods.
Environment
Golden Circle is committed to environmentally sound practices and has many projects aimed at reducing waste, recycling and curbing water usage. The company manages its operations in an environmentally responsible manner at all times.
Warehousing
Golden Circle has a paperless, computerised inventory management system.
Sales
Australia is the principal market for Golden Circle products, however, it exports to New Zealand, Pacific Islands, Japan, Singapore, Sri Lanka, Hong Kong, China, Indonesia, Philippines, New Guinea, New Caledonia, Solomon Islands, Vanuatu, Fiji and Western Samoa.
Community Relations
Golden Circle has a long history of encouraging health and fitness through its sponsorship of a number of community programs and events. The company also contributes substantial food donations to charities.
Our Brand
The Golden Circle brand is among the top 15 on Australia's supermarket shelves and is one of the most recognised Australian-owned companies. The company has been a significant contributor to the social and economic fabric of Australia for the past five decades. Since its beginning, the brand has been synonymous with providing families with high quality, value-for-money products. Golden Circle continues to support the lifestyle of Australian families with innovative beverages, meals and snacks.
Customer contact numberIf you have any concerns about the quality of a Golden Circle product please contact us on 1800 357 021 or email on info@goldencircle.com.au
